A Victoria, Australia, convenience retailer\u2019s innovative idea to offer a fuel app needed an identity verification solution that would mitigate fraud while maintaining a smooth customer experience. The retailer, which operates about 680 stores, serves a wide range of people and has built its business focusing on customer experience and ongoing efforts to improve business operations.<\/p>\n\n\n\n
The fuel app, downloadable from the App Store and Google Play, hit both those priorities by letting customers lock in the network\u2019s best local fuel price and then redeem at any of the retailer\u2019s stores within the next seven days.<\/p>\n\n\n\n
The app also allows customers to pay for their purchases through a digital wallet.<\/p>\n\n\n\n
Launching the fuel app presented hurdles. The retailer had to integrate the app with other systems \u2014 such as point-of-sale and fuel pricing \u2014 and establish digital payment checks and balances as a fundamental part of the app ecosystem.<\/p>\n\n\n\n
The retailer decided to embed a Know Your Customer (KYC) process in the app as an adjunct to other more traditional card-not-present (CNP) system integrity strategies. That required a reliable, real-time KYC solution that could easily integrate into the retailer\u2019s platform.<\/p>\n\n\n\n
The retailer wanted to partner with a trusted identity verification provider with extensive experience helping businesses verify customers and mitigate risk. After careful evaluation, the retailer chose Trulioo, noting its coverage, cost, speed and adaptability.<\/p>\n\n\n\n
Trulioo is listed as a provider on the Australian government\u2019s document verification service website, and the retailer was confident Trulioo would meet its needs. Trulioo provides access to more than 450 global data sources, enabling companies to verify and onboard more than 5 billion consumers in 195 countries through a single API.<\/p>\n\n\n\n