{"id":17796,"date":"2020-12-09T06:00:21","date_gmt":"2020-12-09T14:00:21","guid":{"rendered":"https:\/\/www.trulioo.com\/?p=17796"},"modified":"2024-01-17T21:08:21","modified_gmt":"2024-01-17T21:08:21","slug":"parody-dont-stop-verifyin","status":"publish","type":"post","link":"https:\/\/www.trulioo.com\/blog\/trulioo\/parody-dont-stop-verifyin","title":{"rendered":"Don&#8217;t Stop Verifyin&#8217;: a Trulioo parody music video about financial inclusion"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2020\/12\/Parody-music-video-Dont-Stop-Verifyin.jpg\" alt=\"Parody music video - Don't Stop Verifyin'\" class=\"wp-image-17798\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2020\/12\/Parody-music-video-Dont-Stop-Verifyin.jpg 900w, https:\/\/www.trulioo.com\/wp-content\/uploads\/2020\/12\/Parody-music-video-Dont-Stop-Verifyin-740x493.jpg 740w, https:\/\/www.trulioo.com\/wp-content\/uploads\/2020\/12\/Parody-music-video-Dont-Stop-Verifyin-48x32.jpg 48w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>During COVID-19, our lives have become increasingly digital. And fraudsters have taken advantage of this shift: 86% of consumers have this year been the <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/11\/19\/2130156\/0\/en\/86-of-global-consumers-fall-victim-to-identity-theft-and-fraud-as-online-shopping-increases.html\" target=\"_blank\" rel=\"noopener noreferrer\">victim of identity theft, card fraud or a data breach<\/a>. Identity verification is a key element in detecting and preventing online fraud.<\/p>\n\n\n\n<p>To help highlight the importance of this global issue in a fun and memorable way, we decided to create another video in our successful parody music video series. This fourth video is a parody of the hit song \u201cDon\u2019t Stop Believin\u2019\u201d by Journey.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-Z8mEnAsaLQ\" width=\"608\" height=\"342\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>The lyrics for Don\u2019t Stop Verifyin\u2019 speak to the need to verify people all around the world. With digital identities, trust is enabled and fraud is reduced, allowing people to gain access to essential services like remittances, business loans, healthcare, government funding and online programs.<\/p>\n\n\n\n<p>Without identity verification, these opportunities (which many take for granted) are often lost. Verifying allows people to build financial security for themselves and their families, to grow as people and to help build a better world for all of us.<\/p>\n\n\n\n<p><strong>Don&#8217;t stop verifyin\u2019; let&#8217;s build trust online for everyone \u2014 because everyone is someone.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-behind-the-scenes\">Behind the scenes<\/h2>\n\n\n\n<p>COVID-19 presented challenges for traditional filming, so the Trulioo marketing team had to come up with an innovative way to produce the video in the age of a pandemic. The idea was inspired by the video originally aired on The Tonight Show Starring Jimmy Fallon: <a href=\"https:\/\/www.youtube.com\/watch?v=vo_s6PsVogI&amp;amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">Jimmy Fallon, the original Hamilton cast and The Roots sing \u201cHelpless\u201d<\/a>&nbsp;along with the viral video of <a href=\"https:\/\/www.youtube.com\/watch?v=_lgNPGH1rXI\" target=\"_blank\" rel=\"noopener noreferrer\">celebrities singing John Lennon\u2019s \u201cImagine\u201d<\/a> at the beginning of the pandemic. However, we opted for lip-syncing instead to encourage more participation.<\/p>\n\n\n\n<p>Video is a medium that lets us be a bit more creative and innovative in our approach to industry topics. The message of enabling everyone to have access to basic financial services is part of our mission statement to help build trust, privacy and financial inclusion. It\u2019s a mission that we are passionate about, as we know the work we do has real impacts on people around the world.<\/p>\n\n\n\n<p>It might only be one verification for a business \u2014 but for the person getting verified, it might enable them to open their first bank account. Or, it might be the first step in getting a loan t to grow their business. Or, maybe it allows them to get onto a platform where they offer their talents to a worldwide audience.<\/p>\n\n\n\n<p>It\u2019s about improving the lives of themselves and their families, increasing their access to opportunities and helping enable them to follow through on their dreams.<\/p>\n\n\n\n<p>Workin&#8217; hard to fulfill their dreams<br>Identity is the key<br>We&#8217;ll use it to build trust online, every day<br>Some are daughters, some are sons<br>Everyone is someone<br>Oh, the stories never end<br>It goes on and on, and on, and on<\/p>\n\n\n\n<p>Friendly faces<br>All around the whole wide world<br>No longer searching in the night<br>From the shadows<br>Thrivin\u2019 on their new inclusion<br>Out there living their best life<\/p>\n\n\n\n<p><strong>Don&#8217;t stop verifyin&#8217;<br>Hold on to that feelin&#8217;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-thank-you-to-everybody-who-participated\">Thank you to everybody who participated<\/h2>\n\n\n\n<p>We appreciate the support and encouragement from all who were involved in the video!<\/p>\n\n\n\n<p><strong>List of participants<\/strong><\/p>\n\n\n\n<p><strong>Influencers:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Name<\/strong><\/td><td><strong>Company<\/strong><\/td><td><strong>Twitter<\/strong><\/td><td><strong>LinkedIn<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Sam Maule<\/td><td>11:FS<\/td><td><a href=\"https:\/\/twitter.com\/sammaule\" target=\"_blank\" rel=\"noopener noreferrer\">@sammaule<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/sammaule\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sam Maule<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Jas Randhawa<\/td><td>Stripe<\/td><td><a href=\"https:\/\/twitter.com\/jasr789\" target=\"_blank\" rel=\"noopener noreferrer\">@jasr789<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/randhawajas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jas R.<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Barb MacLean<\/td><td>Celero<\/td><td><a href=\"https:\/\/twitter.com\/barbmaclean\" target=\"_blank\" rel=\"noopener noreferrer\">@barbmaclean<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/barbmaclean\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barb MacLean<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Chris Skinner<\/td><td>The Finanser<\/td><td><a href=\"https:\/\/twitter.com\/Chris_Skinner\" target=\"_blank\" rel=\"noopener noreferrer\">@Chris_Skinner<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/cmskinner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Skinner<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Emma Lindley<\/td><td>Women in Identity<\/td><td><a href=\"https:\/\/twitter.com\/EmLindley\" target=\"_blank\" rel=\"noopener noreferrer\">@EmLindley<\/a><\/td><td>Emma L.<\/td><td>&nbsp;<\/td><\/tr><tr><td>Ali Paterson<\/td><td>Fintech Finance<\/td><td><a href=\"https:\/\/twitter.com\/AliPaterson\" target=\"_blank\" rel=\"noopener noreferrer\">@AliPaterson<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/alipaterson1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ali Paterson<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Chloe Butler<\/td><td>Fintech Finance<\/td><td><a href=\"https:\/\/twitter.com\/ChloeBu94\" target=\"_blank\" rel=\"noopener noreferrer\">@ChloeBu94<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/chloe-butler-515816144\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chloe Butler<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Alicia Close<\/td><td>Women in Tech World<\/td><td><a href=\"https:\/\/twitter.com\/Alicia_Close\" target=\"_blank\" rel=\"noopener noreferrer\">@Alicia_Close<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/aliciaclose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alicia Close<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Steven Ramirez<\/td><td>Beyond the Arc<\/td><td><a href=\"https:\/\/twitter.com\/beyondthearc\" target=\"_blank\" rel=\"noopener noreferrer\">@beyondthearc<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/ramirezsj\/\" target=\"_blank\" rel=\"noopener noreferrer\">Steven Ramirez<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Sue Britton<\/td><td>FinTech Growth Syndicate<\/td><td><a href=\"https:\/\/twitter.com\/SueBrittonFGS\" target=\"_blank\" rel=\"noopener noreferrer\">@SueBrittonFGS<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/suebritton\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sue Britton<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Neira Jones<\/td><td>Advisor &amp; International Speaker<\/td><td><a href=\"https:\/\/twitter.com\/neirajones\" target=\"_blank\" rel=\"noopener noreferrer\">@neirajones<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/neirajones\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neira Jones<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Dion Lisle<\/td><td>FACERE25<\/td><td><a href=\"https:\/\/twitter.com\/dionlisle\" target=\"_blank\" rel=\"noopener noreferrer\">@dionlisle<\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/fintechrosettastone\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dion Lisle<\/a><\/td><td>&nbsp;<\/td><\/tr><tr><td>Toly Kvitnitsky<\/td><td><strong>&nbsp;<\/strong><\/td><td><a href=\"https:\/\/twitter.com\/tolykvitnitsky\" target=\"_blank\" rel=\"noopener noreferrer\">@tolykvitnitsky<\/a><\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>&nbsp;<br><strong>Trulioo members:<\/strong><\/p>\n\n\n\n<p>Julius Dagot, Stan Trubin, Teresa Prouting, Kim Hong, Steve Munford, Jane Van Sickle, Steve Ufford, Tanis Jorge, Kate Shastakova, Galena Bozik, Steve Reynolds, Amanda Zheng, Zac Cohen, Michael Fisher, Willis Pommier, Judy Ha<\/p>\n\n\n\n<p>Hopefully, you enjoy the video! Check out the other <a href=\"https:\/\/www.youtube.com\/playlist?list=PL72h7160eqpwJNY0sC_ho_RSiIFBTCi7l\" target=\"_blank\" rel=\"noopener noreferrer\">parody videos Trulioo has created<\/a>. If you have any suggestions or ideas for the next parody video, please let us know in the video comments, or post to our social media.<\/p>\n","protected":false},"excerpt":{"rendered":"During COVID-19, our lives have become increasingly digital. And fraudsters have taken advantage of this&#8230;","protected":false},"author":8,"featured_media":17798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[322],"post-types":[172],"post-topics":[61,131,96],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don&#039;t Stop Verifyin&#039;: Trulioo Mock Music Video on Financial Inclusion<\/title>\n<meta name=\"description\" content=\"To help highlight the importance of this global issue in a fun and memorable way, we decided to create a parody of Journey\u2019s hit, Don\u2019t Stop Believin\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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