{"id":26244,"date":"2023-01-24T05:48:45","date_gmt":"2023-01-24T05:48:45","guid":{"rendered":"https:\/\/www.trulioo.com\/?page_id=26244"},"modified":"2023-06-09T17:01:10","modified_gmt":"2023-06-09T17:01:10","slug":"onboarding","status":"publish","type":"page","link":"https:\/\/www.trulioo.com\/identity-verification-use-cases\/onboarding","title":{"rendered":"Onboarding"},"content":{"rendered":"\n<div class=\"bg-green-500\">\n    <div class=\"section\">\n        <h1 class=\"h2 lg:h1 mt-[180px] mb-[100px] text-green-900\" >What Is Customer Onboarding and How Can You Optimize the New Client Experience?\t<\/h1>\n            <\/div>\n<\/div>\n\n\n\n<div\n    class=\"section mb-16\"\n    x-data=\"{ current: 0 }\"\n>\n\t<article class=\"relative lg:grid lg:grid-cols-4 lg:gap-10\">\n\t\t<div class=\"mt-12 lg:mt-24\">\n\t\t\t<aside class=\"lg:sticky lg:top-24 lg:bg-white\">\n\t\t\t\t<p class=\"p-lg subheading text-black mb-10\">\n\t\t\t\tJump to:\t\t\t\t<\/p>\n\t\t\t\t                                                <a\n                                                        href=\"#understanding-digital-customer-onboarding\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 0) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Understanding Digital Customer Onboarding                                                <\/a>\n                                                                                        <a\n                                                        href=\"#collecting-customer-information-for-trust-safety-and-compliance\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 1) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Collecting Customer Information for Trust, Safety and Compliance                                                <\/a>\n                                                                                        <a\n                                                        href=\"#verifying-business-customers-during-onboarding\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 2) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Verifying Business Customers During Onboarding                                                <\/a>\n                                                                                        <a\n                                                        href=\"#deploying-a-systematic-approach-to-risk\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 3) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Deploying a Systematic Approach to Risk                                                <\/a>\n                                                                                        <a\n                                                        href=\"#creating-a-smooth-onboarding-experience\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 4) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Creating a smooth onboarding experience                                                <\/a>\n                                        \t\t\t<\/aside>\n\t\t<\/div>\n                <div\n                    class=\"lg:col-span-3\"\n                    x-data=\"{ count: 5 }\"\n                    x-init=\"document.addEventListener('scrollspy:ready', function() {\n                        let debounce;\n\n                        register_scroller($el, function() {},\n                            function(scroller) {\n                                \/\/ Prevent slowdowns by debouncing to 50ms\n                                const now = performance.now();\n                                if (now - debounce < 50) return false;\n                                debounce = now;\n\n                                \/\/ Each scroll event, determine which section is nearest to the top of the viewport\n                                let closest = { value: 99999, index: 4 };\n                                for (let i = 0; i < 5; i++) {\n                                    \/\/ If the sticky anchor is visible, determine if it is closer than prior anchors\n                                    const rect = $refs['sticky_' + i].getBoundingClientRect();\n                                    if (rect.top &gt;= 0 &#038;&#038; closest.value &gt; rect.top) {\n                                        closest = { value: rect.top, index: i };\n                                    }\n                                }\n                                \/\/ Update the visible image accordingly, and return false to keep the event listener enabled\n                                current = closest.index;\n                                return false;\n                            },\n                        )\n                    })\"\n                >\n\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_0\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='understanding-digital-customer-onboarding' >Understanding Digital Customer Onboarding<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer onboarding is the bridge from someone considering a purchase to actually becoming a customer. It might be as simple as completing an online form, or it could require more steps, such as software integration, training and on-site visits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer onboarding is crucial because it sets the tone for the business relationship. A slow, cumbersome process can sour the relationship and even lead to customer abandonment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clear understanding of what to collect and why can lead to smooth processes that take into account the customer&#8217;s point of view.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-lg subheading text-green-900 mb-10\">Some Types of Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-brown-100 px-4 lg:px-6 lg:py-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lg:flex divide-y divide-gray-500 lg:divide-x lg:divide-y-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/identity-verification-use-cases\/onboarding\/customer\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Customer Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">Provide Low Friction and Secure Customer Verification<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/identity-verification-use-cases\/onboarding\/business\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Business Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">Achieve Know Your Business (KYB) Compliance Around the World<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/blog\/customer-onboarding\/digital-onboarding-process\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Digital Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">What is a digital onboarding process?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_1\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='collecting-customer-information-for-trust-safety-and-compliance' >Collecting Customer Information for Trust, Safety and Compliance<\/h3>\t\t\t\t\t\t<p><a href=\"https:\/\/www.trulioo.com\/blog\/customer-onboarding\/digital-onboarding-process\"><span style=\"font-weight: 400;\">Digital customer onboarding<\/span><\/a><span style=\"font-weight: 400;\"> for unique accounts generally requires at least an email address for registration and account recovery.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Beyond that, the amount of customer information required depends on the use case and the risk associated with the service. If an interaction involves personal information or transactions, the risk to customer data and the business is higher and requires more customer scrutiny.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">For some services, collecting and verifying customer identity information is not an obligation. But many of those organizations do it anyway as part of trust and safety programs to protect customers and the business\u2019 reputation.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Other services require collecting payment information, such as credit card details, at onboarding to help ensure the account is in good standing. That often involves identity verification to ensure the payment information is legitimate.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">If a business operates in a regulated industry, such as financial services, collecting and verifying identity information is legally required to meet Anti-Money Laundering (AML) and <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/customer-onboarding\/customer-onboarding-kyc\"><span style=\"font-weight: 400;\">Know Your Customer (KYC) requirements<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Regulations and legislation provide the specific requirements for collecting and verifying identity information. The Financial Action Task Force, an independent intergovernmental organization, suggests using reliable, independent source documents and data.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Two common methods of remote identity verification are:<\/span><\/p>\n \n<p><b>Digital Identity Verification<\/b><\/p>\n \n<p><span style=\"font-weight: 400;\">Collect identity data such as name, address, birthdate, national ID number or mobile number and check it against known data from accurate sources.<\/span><\/p>\n \n<p><b>Identity Document Verification<\/b><\/p>\n \n<p><span style=\"font-weight: 400;\">Capture images of government-issued ID documents, such as a driver\u2019s license or passport, with a mobile device or high-quality webcam and determine if they are genuine and unaltered. Customers can also submit a selfie, which is checked for liveness and compared with the image on their ID.<\/span><\/p>\n \n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/722638494?h=1afd1e4e97\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/player.vimeo.com\/video\/722638494?h=1afd1e4e97\">KYC: Best Practices for Know Your Customer Identity Verification | Trulioo<\/a> from <a href=\"https:\/\/vimeo.com\/trulioo\">Trulioo<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_2\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='verifying-business-customers-during-onboarding' >Verifying Business Customers During Onboarding<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Organizations also need <a href=\"https:\/\/id.trulioo.com\/business-verification.html\">verification processes for business customers<\/a>. That can range from straightforward verification to taking a deep dive into the business details.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">A business, for instance, might act as a third party entity and represent numerous accounts that require verification to ensure overall trust and safety. There also could be significant changes in the amount and complexity of transactions that require enhanced due diligence to understand the risk posed by the business.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">When organizations conduct <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/business-verification\/best-practices-merchant-onboarding\"><span style=\"font-weight: 400;\">merchant onboarding<\/span><\/a><span style=\"font-weight: 400;\">, they commonly require the merchant\u2019s name, registered business or tax identification number, and the registered business address. Additional due diligence could involve the type of business, sales turnover, bank account details and beneficial ownership information.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Collecting beneficial ownership can be a challenge for multiple reasons:<\/span><\/p>\n \n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corporate transparency can be hampered by fragmented and inconsistent data from national registers around the world<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal corporate structures with multiple ownership layers increase the number of entities to be verified<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beneficial ownership verification can be document-centric and manual, diminishing the capacity to manage risk and compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Documentation is not standardized across countries, making it more difficult to comply with regulations and verify ownership<\/span><\/li>\n<\/ul>\n \n<p><span style=\"font-weight: 400;\">The additional scrutiny and complexity of business verification takes time. The <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/winning-corporate-clients-with-great-onboarding#:~:text=average%20onboarding%20process%20for%20a%20new%20corporate%20client%20can%20take%20up%20to%20100%20days\"><span style=\"font-weight: 400;\">average onboarding time<\/span><\/a><span style=\"font-weight: 400;\"> for a new corporate banking client can reach 100 days.<\/span><\/p>\n \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-lg subheading text-green-900 mb-10\">Related Reading<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-brown-100 px-4 lg:px-6 lg:py-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lg:flex divide-y divide-gray-500 lg:divide-x lg:divide-y-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/identity-verification-use-cases\/onboarding\/vendor\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Vendor Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">What Is Vendor Onboarding and Why Is It Important?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/industries\/wealth-management-identity-verification\/client-onboarding\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Wealth Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">What Is Client Onboarding in Wealth Management and Why Is It Important?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/blog\/customer-onboarding\/digital-onboarding-process#:~:text=What%20is%20digital%20onboarding%20in%20banking%3F\" class=\"lg:grow w-full inline-block lg:px-4\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p-sm subheading text-red-500 mt-4 mb-4\">Bank Onboarding<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900 subheading mb-4\">What is Digital Onboarding in Banking?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_3\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='deploying-a-systematic-approach-to-risk' >Deploying a Systematic Approach to Risk<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding the risk a customer poses to the business and responding appropriately is at the heart of a <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/compliance\/risk-based-approach\"><span style=\"font-weight: 400;\">risk-based approach<\/span><\/a><span style=\"font-weight: 400;\"> to onboarding. Understanding different risk scenarios and adjusting onboarding accordingly can minimize friction and maximize risk mitigation.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">A risk-based approach to onboarding provides that flexibility. It allows the organization to determine the risk level in a market segment and apply appropriate verification checks for that scenario.\u00a0<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Some risk considerations include:<\/span><\/p>\n \n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The types of accounts offered<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The methods of opening accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The types of identifying information available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The organization\u2019s size, location and customer base, including the types of products and services used by customers in different locations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/fraud-prevention\/fraud-risk-management-program\"><span style=\"font-weight: 400;\">fraud risk management program<\/span><\/a><span style=\"font-weight: 400;\"> gives your business a framework for identifying, assessing, mitigating, monitoring and reporting fraudulent activities. <a href=\"https:\/\/www.trulioo.com\/identity-verification-use-cases\/fraud-prevention\/fraud\">Preventing fraud<\/a> isn\u2019t just about protecting the bottom line. It also minimizes reputational harm, helps build customer trust and can reduce friction by streamlining the customer experience.<\/span><\/p>\n \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/id.trulioo.com\/digital-first-world-white-paper.html\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-fighting-fraud-digital-world-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-fighting-fraud-digital-world-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-fighting-fraud-digital-world-thumbnail-468x263.jpg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">Get the report<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\">Fighting Fraud in an Evolving Digital World<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">Based on consumer research, this report examines attitudes and behaviors around online security.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_4\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='creating-a-smooth-onboarding-experience' >Creating a smooth onboarding experience<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The stakes are high for companies during onboarding. One study found that the<\/span><a href=\"https:\/\/watchthem.live\/shopping-cart-abandonment-statistics\/#:~:text=substantially%20higher%20in%20the%20banking%20industry%20with%2083.6%20percent\"><span style=\"font-weight: 400;\"> global average cart abandonment<\/span><\/a><span style=\"font-weight: 400;\"> rate in the banking industry was 83.6% in 2022. Intuitive digital onboarding optimized for different platforms and markets can help businesses meet customer expectations and mitigate abandonment.<\/span><\/p>\n \n<p><a href=\"https:\/\/www.trulioo.com\/blog\/identity-verification\/digital-onboarding\"><span style=\"font-weight: 400;\">Digital onboarding<\/span><\/a><span style=\"font-weight: 400;\"> is the conversion point that can either turn people away or help them become loyal customers. It\u2019s also a balancing act, with businesses complying with regulations and providing security without creating too much friction.\u00a0<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">As companies expand globally, <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/customer-onboarding\/new-customer-onboarding\"><span style=\"font-weight: 400;\">onboarding customers<\/span><\/a><span style=\"font-weight: 400;\"> becomes more complicated. Companies have to navigate multiple regions with evolving regulations and different risk scenarios.\u00a0<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Successful onboarding often requires identity verification tools that work in tandem and are:<\/span><\/p>\n \n<p><b>Quick<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cumbersome processes can frustrate customers and increase the risk of abandonment. Accelerated and secure identity verification can meet customer expectations for a smooth experience.<\/span><\/p>\n \n<p><b>Accurate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Precision in identity verification builds customer trust, enhances security and saves time for the company and customer.<\/span><\/p>\n \n<p><b>Holistic<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Identity verification fueled by global data sources and the ability to analyze that data can help companies avoid false positives, increase match rates and provide smooth onboarding experiences.\u00a0<\/span><\/p>\n \n<p><b>Scalable<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Robust and adaptable identity verification can help companies meet evolving regulations and customer expectations around the world and quickly scale their operations.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Companies that view onboarding as a product and provide low-friction, secure experiences can differentiate themselves in their market. Onboarding is often one of the first impressions customers have of a company, and if it meets their expectations, it can build trust and loyalty.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Investing in customer onboarding technologies can position companies to expand their reach globally, enhance security and easily adapt to evolving regulations.<\/span><\/p>\n \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/view-su2.highspot.com\/viewer\/6384e4dbdf63f84f065f9ab1\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/infographic-idv-shapes-behavior-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/infographic-idv-shapes-behavior-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/infographic-idv-shapes-behavior-thumbnail-468x263.jpg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"Infographic - 5 Ways Identity Verification Shapes Customer Behavior\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">Learn<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\"> 5 WAYS Identity Verification Shapes Customer Behavior<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">Independent research commissioned by Trulioo shows 75% of consumers say online security is now a bigger consideration. Companies are responding with a focus on security through identity verification during onboarding and throughout the customer relationship.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"hidden lg:block section px-0 pt-10 mt-20 border-t border-green-900\">\n\t\t\t\t\t\n<script>\n\t\/\/ @author Justin Golden - Copied from Desktop Clock\n\tasync function copyText(str) {\n\t\tconsole.log('Copying', str);\n\t\tif (!navigator.clipboard) {\n\t\t\t\/\/ fallback\n\t\t\tconst input = document.createElement('textarea');\n\t\t\tinput.innerHTML = str;\n\t\t\tdocument.body.appendChild(input);\n\t\t\tinput.focus();\n\t\t\tinput.select();\n\t\t\tlet result;\n\n\t\t\ttry {\n\t\t\t\tresult = document.execCommand('copy');\n\t\t\t\tconsole.log('Fallback: Copying text command was ' + (result ? 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lg:h-[240px]\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":26106,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Customer Onboarding and the New Client Experience | Trulioo<\/title>\n<meta name=\"description\" content=\"Learn how excellent customer onboarding puts companies in a good position to retain customers, grow revenue and reduce fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trulioo.com\/identity-verification-use-cases\/onboarding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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