{"id":27129,"date":"2023-01-25T08:31:39","date_gmt":"2023-01-25T08:31:39","guid":{"rendered":"https:\/\/www.trulioo.com\/?page_id=27129"},"modified":"2023-08-10T18:34:40","modified_gmt":"2023-08-10T18:34:40","slug":"trust-safety","status":"publish","type":"page","link":"https:\/\/www.trulioo.com\/industries\/marketplaces-identity-verification\/trust-safety","title":{"rendered":"Marketplaces Trust and Safety"},"content":{"rendered":"\n<div class=\"bg-green-500\">\n    <div class=\"section\">\n        <h1 class=\"h2 lg:h1 mt-[180px] mb-[100px] text-green-900\" >Why Trust Is Crucial for an Online Marketplace Platform<\/h1>\n            <\/div>\n<\/div>\n\n\n\n<div\n    class=\"section mb-16\"\n    x-data=\"{ current: 0 }\"\n>\n\t<article class=\"relative lg:grid lg:grid-cols-4 lg:gap-10\">\n\t\t<div class=\"mt-12 lg:mt-24\">\n\t\t\t<aside class=\"lg:sticky lg:top-24 lg:bg-white\">\n\t\t\t\t<p class=\"p-lg subheading text-black mb-10\">\n\t\t\t\tJump to:\t\t\t\t<\/p>\n\t\t\t\t                                                <a\n                                                        href=\"#building-a-trusted-online-marketplace-platform\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 0) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Building a Trusted Online Marketplace Platform                                                <\/a>\n                                                                                        <a\n                                                        href=\"#what-is-an-online-marketplace\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 1) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        What Is an Online Marketplace?                                                <\/a>\n                                                                                        <a\n                                                        href=\"#marketplace-trust-and-safety-programs\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 2) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Marketplace Trust and Safety Programs                                                <\/a>\n                                                                                        <a\n                                                        href=\"#verifying-marketplace-buyers-and-sellers\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 3) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Verifying Marketplace Buyers and Sellers                                                <\/a>\n                                                                                        <a\n                                                        href=\"#growing-a-global-marketplace\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 4) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Growing a Global Marketplace                                                <\/a>\n                                                                                        <a\n                                                        href=\"#preparing-for-marketplace-success\"\n                                                        class=\"border-l border-gray-300 pl-4 py-3 block p-xs subheading text-gray-700 hover:text-green-900 hover:border-red-500 opacity-60 transition\"\n                                                        :class=\"(current === 5) &#038;&#038; '!text-green-900 !border-red-500 !opacity-100'\"\n                                                >\n                                                        Preparing for Marketplace Success                                                <\/a>\n                                        \t\t\t<\/aside>\n\t\t<\/div>\n                <div\n                    class=\"lg:col-span-3\"\n                    x-data=\"{ count: 6 }\"\n                    x-init=\"document.addEventListener('scrollspy:ready', function() {\n                        let debounce;\n\n                        register_scroller($el, function() {},\n                            function(scroller) {\n                                \/\/ Prevent slowdowns by debouncing to 50ms\n                                const now = performance.now();\n                                if (now - debounce < 50) return false;\n                                debounce = now;\n\n                                \/\/ Each scroll event, determine which section is nearest to the top of the viewport\n                                let closest = { value: 99999, index: 5 };\n                                for (let i = 0; i < 6; i++) {\n                                    \/\/ If the sticky anchor is visible, determine if it is closer than prior anchors\n                                    const rect = $refs['sticky_' + i].getBoundingClientRect();\n                                    if (rect.top &gt;= 0 &#038;&#038; closest.value &gt; rect.top) {\n                                        closest = { value: rect.top, index: i };\n                                    }\n                                }\n                                \/\/ Update the visible image accordingly, and return false to keep the event listener enabled\n                                current = closest.index;\n                                return false;\n                            },\n                        )\n                    })\"\n                >\n\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_0\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='building-a-trusted-online-marketplace-platform' >Building a Trusted Online Marketplace Platform<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online marketplaces enable people from around the world to buy and sell goods and services wherever and whenever they choose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The emergence of online marketplaces in all their different forms is transforming the global economy. Virtually connecting parties bypasses physical limitations, such as staffing and hours of operation, enabling marketplaces to quickly expand globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But creating a successful marketplace requires replicating the trust people have when transacting in person and mitigating fears of misrepresentation or fraud. Developing a strong reputation of <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/trust-and-safety\/trust-safety\"><span style=\"font-weight: 400;\">trust and safety<\/span><\/a><span style=\"font-weight: 400;\"> is critical to growing a marketplace of vendors and buyers.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_1\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='what-is-an-online-marketplace' >What Is an Online Marketplace?<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An online marketplace connects buyers and sellers digitally through a website or app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some online marketplaces replicate traditional buying and selling. Others act as a third party to match almost any need with a provider.<\/span><\/p>\n<p><b>Sharing Economy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is a marketplace for sharing assets. Airbnb, for example, matches accommodations with people looking for somewhere to stay. The sharing economy leverages existing resources without the demands of new financing and production.<\/span><\/p>\n<p><b>Gig Economy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This marketplace enables contract work. Uber, for instance, matches drivers with passengers. The <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/identity-verification\/identity-verification-gig-economy\"><span style=\"font-weight: 400;\">gig economy<\/span><\/a><span style=\"font-weight: 400;\"> offers contract workers opportunities to generate income when they want.<\/span><\/p>\n<p><b>Direct to Consumer<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These marketplaces, such as Shopify, let businesses sell directly to people. The business might create a virtual storefront or list its products in a directory. Consumers have access to products when they want them through a cohesive interface.<\/span><\/p>\n<p><b>Peer to Peer<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These marketplaces, such as eBay, let people sell to people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While each online marketplace model is different, there are common factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enough vendors with the inventory to interest consumers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enough consumers to make it worthwhile for vendors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An interface that simplifies navigating numerous listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to quickly add, change or delete listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listings with enough information to enable educated decisions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some of the biggest questions marketplaces make are: How anonymous will buyers and sellers be? How will reviews be handled? What other <\/span><a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/17-017_ec4ccdc0-4348-4eb9-9f46-86e1ac696b4f.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">market-design choices<\/span><\/a><span style=\"font-weight: 400;\"> will help or hinder trust in a listing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketplace success often depends on understanding what vendors and customers want and delivering an experience that helps them accomplish their goals.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/id.trulioo.com\/marketplaces-insights-ave-industry-report.html\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-wary-customers-marketplaces-thumbnail-468x263.jpeg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-wary-customers-marketplaces-thumbnail-608x342.jpeg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/ir-wary-customers-marketplaces-thumbnail-468x263.jpeg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"Industry report - Building Trust and Safety for Online Marketplaces\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">Industry Report<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\">Wary Customers Seek Reassurance From Online Marketplaces<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">How marketplaces are refining their identity verification strategies to improve security, build trust and create reassuring experiences to better match changing customer expectations<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_2\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='marketplace-trust-and-safety-programs' >Marketplace Trust and Safety Programs<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketplace <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/trust-and-safety\/digital-trust-safety\"><span style=\"font-weight: 400;\">trust and safety programs<\/span><\/a><span style=\"font-weight: 400;\"> protect customers and build organizations\u2019 reputations as secure places to transact or interact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social, operational and regulatory elements all factor in to establishing <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/trust-safety-marketplaces\"><span style=\"font-weight: 400;\">trust in a marketplace<\/span><\/a><span style=\"font-weight: 400;\">. Different global markets have different standards and expectations. Fraudsters constantly modify their schemes. High-traffic periods can overwhelm teams and technology stacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The organizational structure determines who has responsibility for ensuring the marketplace\u2019s integrity. Some positions that oversee trust and safety are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk officer \u2014<\/b><span style=\"font-weight: 400;\"> Validates and onboards buyer and sellers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compliance officer \u2014<\/b><span style=\"font-weight: 400;\"> Ensures compliance with various <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/kyc\"><span style=\"font-weight: 400;\">Know Your Customer<\/span><\/a><span style=\"font-weight: 400;\"> (KYC), privacy and local regulations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trust and safety manager \u2014<\/b><span style=\"font-weight: 400;\"> Handles sensitive, complex user-facing issues<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each employee\u2019s actions and every company decision affects trust. Some of the more important considerations are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Code of conduct \u2014<\/b><span style=\"font-weight: 400;\"> What are the terms and conditions and how will the marketplace handle problems?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communication channels \u2014<\/b><span style=\"font-weight: 400;\"> How will buyers and sellers communicate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience \u2014<\/b><span style=\"font-weight: 400;\"> Do the design and interface promote trust?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verifying buyers and sellers \u2014<\/b><span style=\"font-weight: 400;\"> Are participants vetted?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verifying listing information \u2014<\/b><span style=\"font-weight: 400;\"> Are there procedures for checking listings?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment options \u2014<\/b><span style=\"font-weight: 400;\"> Are payments handled by the marketplace, a third party or the participants?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer support \u2014<\/b><span style=\"font-weight: 400;\"> Are questions answered quickly and completely?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A trust-first philosophy can help marketplaces provide safe experiences that enhance their reputation and fuel growth.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/lp\/online-marketplaces\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/is-online-marketplaces-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/is-online-marketplaces-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/is-online-marketplaces-thumbnail-468x263.jpg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">Industry Sheet<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\">Online Marketplaces<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">Use identity verification to ensure a safe and secure community<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_3\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='verifying-marketplace-buyers-and-sellers' >Verifying Marketplace Buyers and Sellers<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketplaces have varying approaches to anonymity and verification. Some put the responsibility on participants and have no <\/span><a href=\"https:\/\/www.trulioo.com\/solutions\/identity-verification\"><span style=\"font-weight: 400;\">identity verification<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.trulioo.com\/solutions\/business-verification\"><span style=\"font-weight: 400;\">business verification<\/span><\/a><span style=\"font-weight: 400;\"> requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That approach can present risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe lack of transparency and accountability in today\u2019s digital marketplaces has contributed to the rapid rise of organized retail crime, which has become one of the top challenges facing the retail industry today,\u201d <\/span><a href=\"https:\/\/www.rila.org\/focus-areas\/public-policy\/online-marketplaces-verify-sellers-information\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">said Alex Gourlay<\/span><\/a><span style=\"font-weight: 400;\">, former co-chief operating officer of the Walgreens Boots Alliance, and president, Walgreens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regulations to enable trustworthy, safe and transparent online environments are gaining traction. In the European Union, the <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/digital-services-act-marketplaces\"><span style=\"font-weight: 400;\">Digital Services Act<\/span><\/a><span style=\"font-weight: 400;\">, which requires marketplace traders be traceable, has become law. Under <\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/en\/TXT\/?uri=COM%3A2020%3A825%3AFIN#:~:text=Article%2022%0ATraceability%20of%20traders\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Article 22, Traceability of Traders<\/span><\/a><span style=\"font-weight: 400;\">, anyone selling or promoting goods or services on online platforms must provide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Name, address, telephone number and email address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identity documentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bank account details (for a person)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration number (for a business)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Traders also must self-certify that they offer only products or services that comply with applicable laws.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketplaces now verify all participants to protect buyers, sellers and the company\u2019s reputation. That approach helps <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/payments\/fake-merchants\"><span style=\"font-weight: 400;\">reduce fraud<\/span><\/a><span style=\"font-weight: 400;\">, mitigate risk and increase trust in the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When marketplaces apply optimized <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/business-verification\/vendor-onboarding-marketplaces\"><span style=\"font-weight: 400;\">vendor onboarding<\/span><\/a><span style=\"font-weight: 400;\">, the business relationship starts with trust and a positive experience, allowing vendors to quickly start transacting. A risk-based approach to onboarding, combined with technology that allows for adaptable, automated workflows, helps marketplaces minimize delays and maximize safety.<\/span><\/p>\n \n<p><span style=\"font-weight: 400;\">Using identity verification for buyers indicates the marketplace wants only legitimate users on the platform. Identity verification also helps decrease security fears because it provides accountability.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/resources\/case-studies\/online-marketplaces\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/cs-marketplaces-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/cs-marketplaces-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/cs-marketplaces-thumbnail-468x263.jpg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">Case Study<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\">Building Trust and Safety Across Borders<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">Grow a trusted global marketplace with verified users, buyers and merchants<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_4\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='growing-a-global-marketplace' >Growing a Global Marketplace<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Maximizing reach for a global audience often requires fast, secure onboarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each marketplace is unique. Understanding the different risks presented by vendors and customers and adjusting onboarding accordingly can minimize friction and maximize risk mitigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/compliance\/risk-based-approach\"><span style=\"font-weight: 400;\">risk-based approach<\/span><\/a><span style=\"font-weight: 400;\"> to onboarding provides that flexibility. It allows the marketplace to determine a market segment\u2019s risk level and apply appropriate identity verification and due diligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Factors that can pinpoint participant risk levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaction frequency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry or market segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expected transaction amounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer and merchant locations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The initial risk level for opening an account might require verifying only a person\u2019s name, address and birthdate. The risk level may rise and require further verification when transactions begin or hit a threshold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seller onboarding may require additional steps to mitigate fraud, money laundering or other illegal activities. Typically, <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/business-verification\/best-practices-merchant-onboarding\"><span style=\"font-weight: 400;\">merchant onboarding<\/span><\/a><span style=\"font-weight: 400;\"> involves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prescreening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KYC and identity verification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">History check<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business and operational model analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web content analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information security compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Credit risk underwriting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The process also often depends on the marketplaces business model and risk-based approach. When platforms accept <\/span><a href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/marketplace-payments\"><span style=\"font-weight: 400;\">marketplace payments<\/span><\/a><span style=\"font-weight: 400;\">, revenue can increase but so can risk.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t                                        <div\n                                            id=\"subtopic-article\"\n                                            class=\"custom-typography mb-4\"\n                                            x-ref=\"sticky_5\"\n                                        >\n\n\t\t\t\t\t\t<h3 class=\"h3 \" id='preparing-for-marketplace-success' >Preparing for Marketplace Success<\/h3>\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The better a marketplace connects buyers and sellers, the more successful it can be. Combining data and technology can position marketplaces to improve those connections through insight into customer and vendor behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketplaces can create trusted platforms by applying agile, efficient verification strategies starting at onboarding. Identity and business verification can help uncover bad actors before they engage with the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identity or business verification, though, can be complex, especially with a global audience transacting in a borderless economy. Verification includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determining the most effective data points and analyses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrating different data, access requirements, system protocols, data use rules, information formats and other variables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessing hundreds of data sources to verify identities online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complying with security, privacy and data regulations that differ around the world and change regularly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the competitive marketplace environment, fast, low-friction verification can provide a competitive edge. First impressions are crucial, and slow, complicated customer and vendor onboarding can lead to frustration and abandonment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a robust, trusted global platform requires sophisticated data, technology and expertise to foster confidence. Identity verification that quickly, accurately and compliantly vets vendors and customers can play a significant role in marketplace success.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.trulioo.com\/lp\/beyond-compliance\" class=\"my-16 block bg-brown-100 hover:bg-brown-300 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-beyond-compliance-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-beyond-compliance-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-beyond-compliance-thumbnail-468x263.jpg\" width=\"468\" height=\"263\" itemprop=\"image\" alt=\"White paper - Build a Safer, More Profitable Marketplace\" class=\"md:h-full w-full object-cover object-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-6 py-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sm subheading text-red-500 mb-4\">White Paper<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h-sm text-green-900 mb-4\">Beyond Compliance<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"p text-green-900\">Build a safer, more profitable marketplace<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"hidden lg:block section px-0 pt-10 mt-20 border-t border-green-900\">\n\t\t\t\t\t\n<script>\n\t\/\/ @author Justin Golden - Copied from Desktop Clock\n\tasync function copyText(str) {\n\t\tconsole.log('Copying', str);\n\t\tif (!navigator.clipboard) {\n\t\t\t\/\/ fallback\n\t\t\tconst input = document.createElement('textarea');\n\t\t\tinput.innerHTML = str;\n\t\t\tdocument.body.appendChild(input);\n\t\t\tinput.focus();\n\t\t\tinput.select();\n\t\t\tlet result;\n\n\t\t\ttry {\n\t\t\t\tresult = document.execCommand('copy');\n\t\t\t\tconsole.log('Fallback: Copying text command was ' + (result ? 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