{"id":31836,"date":"2023-03-23T06:00:00","date_gmt":"2023-03-23T06:00:00","guid":{"rendered":"https:\/\/www.trulioo.com\/blog\/"},"modified":"2023-07-26T23:34:27","modified_gmt":"2023-07-26T23:34:27","slug":"social-media-verification","status":"publish","type":"post","link":"https:\/\/www.trulioo.com\/blog\/marketplaces\/social-media-verification","title":{"rendered":"Simplify Marketplace and Social Media Verification"},"content":{"rendered":"\n<p>Social media influencers, online marketplace power sellers and other users across platforms expect secure, convenient experiences when they encounter identity verification requirements.<\/p>\n\n\n\n<p>The requirements aren\u2019t there for all platforms, but even those that aren\u2019t regulated can build their credibility with strong security practices, such as identity verification. It\u2019s a way to protect all users, including major contributors, and build an environment of <a href=\"https:\/\/www.trulioo.com\/industries\/marketplaces-identity-verification\/trust-safety\">trust and safety in the marketplace<\/a> while fueling growth.<\/p>\n\n\n\n<p>But marketplace and social media verification programs are complex and often require expertise to customize onboarding while meeting different cultural, legal and economic requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketplace-and-social-media-compliance-regulations\">Marketplace and Social Media Compliance Regulations<\/h2>\n\n\n\n<p>Lawmakers around the world are amping up regulations for marketplace and social media platforms.<\/p>\n\n\n\n<p>In the U.S., the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (<a href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/protect-online-marketplace\">INFORM Consumers Act<\/a>) goes into effect June 27, 2023. It requires online marketplaces collect and verify information from \u201chigh-volume\u201d third-party sellers, which are those that conduct 200 or more transactions resulting in revenue of $5,000 or more during a continuous 12-month period.<\/p>\n\n\n\n<p>In the EU, the <a href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/digital-services-act-marketplaces\">Digital Services Act<\/a> will require digital platforms fairly oversee their communities. One article in the act requires online platforms verify the identities of anyone selling or promoting goods or services. Another EU law, the Digital Markets Act, provides additional regulations for companies considered marketplace gatekeepers, such as Amazon, Apple, Google, Meta and Microsoft.<\/p>\n\n\n\n<p>There\u2019s a growing call for<a href=\"https:\/\/www.trulioo.com\/blog\/identity-verification\/id-social-media\"> IDs to access social media<\/a> platforms, often to fulfill minimum age requirements. In the U.K., the<a href=\"https:\/\/www.theguardian.com\/technology\/2023\/jan\/17\/online-safety-bill-meta-pinterest-snap-molly-russell\" target=\"_blank\" rel=\"noreferrer noopener\"> Online Safety Bill<\/a> calls for age verification to help protect children from harmful content. Similarly, in Utah, a<a href=\"https:\/\/le.utah.gov\/~2023\/bills\/static\/SB0152.html\" target=\"_blank\" rel=\"noreferrer noopener\"> new bill<\/a> mandates social media platforms<a href=\"https:\/\/www.trulioo.com\/blog\/fraud-prevention\/online-age-verification\"> verify the age<\/a> of all users from that state.&nbsp;<\/p>\n\n\n\n<p>It\u2019s increasingly becoming a legal necessity to gather and verify individual and business information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-verify-influencers-to-build-trust\">Verify Influencers to Build Trust<\/h2>\n\n\n\n<p>The rise of social media influencers has changed the nature of those platforms. Algorithms designed to maximize engagement are boosting content from professional creators.<\/p>\n\n\n\n<p>Success as an influencer requires trust. People want to know the influencer is authentic and the account hasn\u2019t been the subject of fraud.<\/p>\n\n\n\n<p>The social media trend toward<a href=\"https:\/\/www.nytimes.com\/2023\/02\/19\/business\/meta-facebook-instagram-verified-accounts.html\" target=\"_blank\" rel=\"noreferrer noopener\"> verified users<\/a> helps influencers demonstrate their legitimacy. Accounts displaying a verified badge indicate there\u2019s been some form of verification. Robust identity verification can underscore the validity of the badge, protecting consumers, influencers and the platform.<\/p>\n\n\n\n<p>Whether it\u2019s political information, promotional material, expert advice or just entertainment, influencers\u2019 power and reach are growing. Ensuring their communications are real is crucial to a social platform\u2019s trustworthiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-identity-platform\">One Identity Platform<\/h2>\n\n\n\n<p>Whether they\u2019re meeting a legal requirement or establishing a best practice, online marketplaces and social media platforms will expect reliable identity verification. Trulioo enables global marketplaces and social media platforms to verify people and businesses with one contract and one API. With the ability to <a href=\"https:\/\/www.trulioo.com\/blog\/identity-verification\/the-worlds-identity-platform\">rapidly adapt and fine-tune workflows<\/a>, organizations can adjust data collection and verification to meet specific compliance, risk, security and customer onboarding needs.<\/p>\n\n\n\n<p>Social platforms and online marketplaces deploy identity verification to grow trust and comply with emerging regulations. That trust can fuel growth around the world.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"not-post \">\n\t\t<a href=\"https:\/\/id.trulioo.com\/how-identity-verification-builds-trust-online-marketplaces.html\" class=\"block bg-brown-100 md:relative md:flex md:flex-row\"  rel=\"noopener noreferrer\" target=\"_blank\" >\n\t\t<div class=\"md:w-64 md:flex-shrink-0\"><\/div>\n\t\t<div class=\"md:relative md:h-fit md:w-full md:self-stretch\">\n\t\t\t\t\t\t\t<div class=\"md:absolute md:top-0 md:-left-64 md:h-full md:w-64\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t<source media=\"(max-width: 480px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-secure-payments-thumbnail-468x263.jpg\">\n\t\t\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-secure-payments-thumbnail-608x342.jpg\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.trulioo.com\/wp-content\/uploads\/2023\/01\/wp-secure-payments-thumbnail-304x171.jpg\" width=\"304\" height=\"171\" itemprop=\"image\" alt=\"White paper - How to Protect Customers in the Age of Digital Payments\" class=\"md:h-full w-full object-cover\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"pt-4 p-6 lg:pt-6\">\n\t\t\t\t<p class=\"p-sm md:p-xxs subheading md:subheading text-red-500 mb-4\">Read the Report<\/p>\n\t\t\t\t<h4 class=\" mb-1 text-green-900\" >How Identity Verification Builds Trust in Online Marketplaces<\/h4>\t\t\t\t<p class=\"p-sm md:p-xs text-green-900\">How to create secure, swift onboarding experiences that help online marketplaces ensure safe communities for their customers.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"Social media influencers, online marketplace power sellers and other users across platforms expect secure, convenient&#8230;","protected":false},"author":8,"featured_media":31838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[340],"post-types":[148],"post-topics":[184],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simplify Marketplace and Social Media Verification<\/title>\n<meta name=\"description\" content=\"Influencers and power sellers expect secure, convenient experiences when they encounter identity verification requirements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trulioo.com\/blog\/marketplaces\/social-media-verification\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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